As a Startup founder, you probably think that the more your marketing messages sound complicated, the more customers would take you seriously. However, it doesn't work that way.
When a customer visits your social media page or website, they just want to understand how you can solve their challenges. So that's not the time to use big words or try to sound mysterious. If they have to keep scrolling and scrolling just to have a clear idea of what you do, then you would end up losing out on a lot of sales.
Here's how to fix that: because your customers are focused on their challenges, you should also be focused on showing them that you understand those challenges and can solve them with your product or services.
"How do I do that?" You may ask. The answer is simpler than you think.
Your customer is the hero of your story so you need understand their needs & tap into them to tell relatable stories on your website and social media pages.
This means you should understand their challenges in relation to what you sell. You should understand their desires. You should know what motivates them to take actions. Having a good idea of all these is what would help you speak to their souls.
With such an understanding, you can tell relatable stories around their experiences that makes them feel like you know and understand their pains. And once they feel that way, they will trust you to provide a solution to those problems.
"All this sounds nice but how do I do that for my Startup?" You may be wondering.
That's exactly what my services are for. I take you through an adventure where you get to understand your target customers and tell stories that do not only attract their attention but makes them feel like you're the only best option for them.
Talking about your product/service in a clear and relatable way can be a difficult task. With this service, I simplify it all for you. It's a combination of brand and content Strategy.
We start with a strategy session where we establish:
Your target audience
Their challenges & desires
Where you can find them
Your Brand Story/message
Your Brand Purpose
Your Brand Values
Your Brand Voice
This gives you the needed clarity about who you are, who you serve & the solution you provide.
We go further to spell out:
The best communication channels to use
Appropriate content pillars
How to tap into your customer's experiences & challenges to tell stories that win their heart.
I also help you generate one month's worth of content that would grab existing & potential customer's attention. This would also serve as a guide for you or your marketing team to generate content ideas on your own.
With a strategy like this, you can be sure that your marketing, whether online/offline, would be consistent, easily recognizable & captivating to attract more customers to you.
Customers won't buy from you just because you think your product/service is great. They will buy when they are convinced that your product or service would be great for them.
I write captivating copies for your website or sales page so customers can easily understand what you are selling & be persuaded to purchase.
How your business looks on the outside is as important as how it is on the inside. I design befitting logos and help you choose appropriate colours, fonts & patterns that would make your look good on the outside.
Startups Founders or CEOs who:
Have a great product or service
Are already sharing some content but want to make it more relatable to their audience and sell
Need clarity on target audience, brand message and how to use storytelling in your content to sell
