I am a good writer but I don't believe that's my strongest suit. I am an even better thinker with a great understanding of branding and marketing.
This means that it's not just about the words for me. When tasked with headlines, taglines, brand stories or campaigns, my approach is to tear the brand apart (of course, not literally) and understand the various components that make it run.
I then determine how best to use words, as a tool, to amplify the brand's message or big idea and make customers feel like they have been joined in holy matrimony to the brand... Lol
That's kind of what I do as a Verbal Strategist. Below are some of my works.
Here are brand strategies I've worked on either independently or under Branding Agencies.
This includes website copies and other long form copies I've written for Companies
This is a chance to travel into my thoughts and discover more about me as well as my understanding on branding and marketing concepts.
Yes, I design too! But not so much currently, as I'm trying to focus on Verbal Strategy. Still, here are some logos I've designed for brands.
